Business Consulting

• Business Plan Preparation
1. Very important for obtaining financing for both start-up businesses and existing businesses who are looking to expand
2. Sets goals, mission statement, and the plan to accomplish your goals
3. Important document for obtaining investors
• Business Analysis
1. SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends)
• Marketing Plan
1. Market analysis and report
2. Develop marketing strategies based on the market analysis report
3. Branding
4. Cross-promotional branding
5. Logo design
6. Slogan development
7. Domain name identity
8. Unique Value Proposition (UVP)
• Website Design and Development
1. Domain name identity
2. Unique Value Proposition (UVP)
3. Reputation management
4. Affiliate management
1. Recruitment
2. Marketing



• Conversion analysis and optimization
1. Visitor and customer tracking
2. Visitor and customer behavior and spending patterns
3. Frequency of customer revisits or repurchases
4. Incomplete purchase actions
5. Customers who stop buying
6. Retention of customers as measured by purchases
7. Quantity of prospective visitors convert to customers (Conversions)
8. Cost of promotion to regain or retain an average customer
9. Cost of promotion to attract new customers
10. Click -Path Analysis
• Analysis tools for monitoring ROI
• Search engine optimization analysis
• Search engine optimization (SEO)
1. Pay-per-click advertising
2. Link building
3. Written content
4. Article writing
• Advertising Strategy
1. Email marketing/snail-mail marketing
2. Press releases
3. e-flyers/flyers
4.  e-newsletters/newsletters
5.  Banner ads
6. e-catalogs/catalogs
7. Viral and social marketing
8. Promotional events
• Sales Presentations and Sales Force Development
• More customers
• Increase sales
• More referrals
• More sales leads
• Compensation and Hiring Plans

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